Highlights from The Herald Democrat

50 Years Ago

Newspaper Is Still Major Info Source

May 7, 1970


Reading the daily newspaper forms an important part of the daily reading diet of adults in this nation. This fact was revealed recently by a release from the American Newspaper Publishers Association. The study shows that eight of ten adults 18 years of age and older read a newspaper on the average daily.

The pattern hasn’t been disturbed either by the increased mobility of the population. The report revealed that 78 per cent of all adults read one or more daily newspapers and 33 per cent read two or more papers per day.

The projected study notes that 98,183,000 adults read one or more newspapers daily. Variance among age groups is small, the study indicated. Reading levels do rise as the individual progresses from childhood to adolescence and then enters the active world of work, consumption and citizenship.

Educational attainment is the key to readership level, the study discovered. For those who have attended college, readership is 87 per cent; high school, 83 per cent; and for those who didn’t attend high school, 64 per cent.

The study projection also revealed that newspaper readership will grow 18 per cent faster than the adult population during the 1970s. Readership is also higher among higher income groups. Among adults in families with incomes over $15,000 it is 88 per cent; $10,000 to $15,000 it is 86 per cent; in families with incomes from $8,000 to $10,000 it is 82 per cent.

Readership is 82 per cent for all adults in the top 50 metropolitan areas, and in the rest of the United States 79 per cent. But among the single, divorced, separated and widowed it ranges from 7 to 76 per cent.

The greater the need and the buying power, the greater likelihood that an adult will read one or more daily newspapers every day.

A conjecture would be that the daily readership in the Leadville area is much higher than average. The Herald Democrat daily covers close to 100 per cent of all the homes in Lake County. In addition, a very high percentage of the local populace daily reads one or more of the Denver newspapers, plus perhaps the Pueblo papers or those from other areas in Colorado, such as Salida, Canon City, Grand Junction or Colorado Springs.

Bur-Rodeo Committee Votes To Speed Celebration Tempo

May 11, 1970


The Leadville Bur-Rodeo Committee gathering decided that the tempo of meeting should be stepped up somewhat. Therefore, the next meeting has been scheduled for Wednesday, May 20.

Larry Lindsay, chairman of the burro race committee, reported that as soon after June 1 as the weather permits, the burro trail will be marked. The tickets for the burro race guessing time are being distributed by Ken Rider to various individuals and organizations for sale. Since the race course will be almost identical with that of last year, many persons have wondered what the 1969 winning time was. The winner of last year’s race crossed the finish line in two hours, 50 minutes, 34.5 seconds.

Lindsay also displayed the very attractive belt buckles which have been specially designed for the race. They will be awarded to each racer who finishes the race. The committee voted not to sell any of the buckles to any individual—they will have to be earned by participating in and finishing the race.

Ken Rider is busy distributing also the tickets on the raffle. Donations for either the raffle or the race guessing time tickets will be $1. Any group or organization that wishes to sell tickets as a money making venture may do so by contacting Rider. A 10% commission will be offered on ticket sales as long as a minimum of 100 tickets are sold.

Work on the rodeo plans is completed. This will be a Western Slope Rodeo Association (WSRA) sanctioned rodeo. There will be a rodeo in Buena Vista the same weekend, but it will not be a sanctioned event. It was voted to again have the Golden Burro as the rodeo headquarters.

Plans for the celebration are proceeding satisfactorily. The theme of the parade has been set as “Recreation.” An unprecedented number of bands have signified their intention to march in the parade. Definitely one, and perhaps three musical groups will also be available to play at dances.

Plans for the pancake breakfast and barbecue are still indefinite, according to chairman Lew Groy, but they may be finalized by the time of the next meeting.

The booklet will be prepared and written within the next several days. The ad sales campaign for the booklet will end within the next several days. Anyone who wants to purchase an ad in the booklet but has not yet been contacted may call Walt Klein at Ben Franklin, Lew Groy at Farmers Group Insurance, or Ralph Garrett at J. C. Penney’s.


May 14, 1970


You can buy the brass bed used in the movie “Unsinkable Molly Brown” if you hurry to the MGM studio auction. On May 4, thousands of old movie-making treasures were on the auction block. The cheapest buy on the first day was a white and gold coffee table for $35. Why the auction? The items are no longer needed for the movies made today.


With even the little man interested in the stock market these days, we thought you should know what a seat costs on the New York Stock Exchange: only $515,000. That sum gives you the privilege of doing business on the exchange floor, of buying and selling stocks and earning commissions on customers’ orders, and of course keeping a close watch on your own portfolio. Of course, the falling stock market reduced that half a million investment to $200,000 as of May 12.

Today’s kids may yet get a glimpse of what 1929 was like.


We hear that hospital costs are higher in the city than $24 a day, but you can figure that if this is the rate, you are receiving professional bedside care around the clock for $1 per hour, which is not high considering wages today.

Hotel or room upkeep portion averages $7 to $8 per day, much less than a tourist may often pay for a motel room.

Meals average out at $5 per day.


The author of the Ice Palace story which appeared in the Los Angeles Times recently made a visit to Leadville after the article had been published, but never before. He was reminded that this is not a “ghost town,” and has promised to return this summer when all the attractions are open and give Leadville a real news story.

Beauty Treatment for City

May 18, 1970


Approximately 2,300 young people placed themselves in roles of beauticians on Friday. As a result, the “old town”—like a grandma with a new hairdo and proper makeup—looks pretty good again. At least most of it does. The wind, which often ruins the best-meant hairdo, came up on Sunday, lifting papers out of trash cans and ruining some of the weekend beauty work.

That same lifting of papers from the trash barrels accented the thinking of the mayor and councilmen who are now strongly inclined towards putting teeth into an ordinance on anti-littering and no burning in trash barrels. If you can’t burn in the barrel, you won’t be depositing papers for the wind to lift, is the theory.

The Lions Club initiated cleanup days, and the young people did a wonderful job of cooperating. They gathered 30 truck-loads, which city and county truck drivers hauled to the dumping grounds.

Mayor Ed Kerrigan said that the thousand school kids really took their work seriously, spending five hours on Friday at the task of picking up all kinds of litter. Beer cans do not represent the highest percentage of the litter; it’s paper. The city and county crews worked on Saturday to haul away the accumulated trash. Even all the gutters present a neat appearance.

The Lions Club isn’t satisfied with this major start. They are now going to concentrate on the removal of old junk cars. Mayor Ed Kerrigan said the nuisance ordinance which has been passed makes people responsible for the appearance of their yards and lots.

The Mayor wants people to have the pride in their town that only cleanliness can bring. With the majority of citizens in this spirit, they will be expected to point out littered conditions to the city fathers, who will handle for correction.

A clean town is one of the best drawing powers for new business. The Mayor promises to do everything in his power to ensure the weekend beauty routine will become a matter of habit.


Leadville’s Population 4,265; Co., 8,138

May 21, 1970


Right now the big news isn’t “How are you?” but rather "How many of you are there?" The Grand Junction office of the Bureau of the Census has released the West Slope population figures as determined in the early April 1970 census.

First of all, how about our own immediate area? Leadville has shown a gain of 257 residents since the 1960 census, showing an increase from 4,008 to 4,265. Lake County jumped 1,037 in population. There are now 8,138 persons residing in Lake County, as contrasted with 7,101 in 1960. This is something less than the Chamber of Commerce figures projected.

The initial figures as released by the Bureau of the Census contained only the county total population plus the population of the various county seats. Chaffee County showed a growth of almost 1,400 residents as it charged upwards from the 8,298 of 1960 to the present 9,663. The population of Salida itself dropped from 4,560 to 4,332, with the evident growth in the county being centered in Buena Vista, where many Climax employees have their homes.

Eagle County showed a growth from 4,667 in 1960 to a 1970 residency of 7,103. The bulk of this growth evidently is centered in the fast-growing Vail. The county seat of Eagle only grew from 546 to 759.

Park County was almost stagnant at 1,849, which is an increase of 27 from 1960. Fairplay itself remained static at 404.

Despite the ski area and recreation complexes, Summit County grew very little. In 1960 it was 2,073, and it is now 2,406. Breckenridge had a population increase from 393 to 477.

The biggest population growth in the mountain area was Pitkin County with a fantastic growth from the 1960 population census of 2,382 to the present 6,003. Much of this growth must however have been at Snowmass and the various trailer courts, since the population of Aspen itself only goes from 1,101 to 2,344—still a healthy growth and conducive to considerable municipal problems.

Grand Junction grew 1,000 persons to 19,690, and Steamboat Springs had a growth of 400 to the present 2,271.

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