(NewsUSA) - The unprecedented stress caused by the COVID-19 pandemic pushed many to place a renewed importance on their overall health. This led to a new appreciation for self-care as people began to increasingly dedicate time in isolation to themselves. As people resume their pre-pandemic routines, this newfound commitment to wellbeing and self-care is here to stay, according to The Global State of Self-Care Report. Commissioned by Patchology, an award-winning skincare brand focused on patches and masks, it’s the first study to examine consumers’ self-care practices and trends across the spectrum and in multiple countries. According to the report, not only did 67% of U.S. respondents increase their self-care during the pandemic, but 79% of those people intend to prioritize self-care into the future.
“As a skincare brand, we’ve seen in real time how important self-care has become to our customers,” says Chris Hobson, President and CEO of Rare Beauty Brands. “Now, more than ever, brands must constantly learn about consumer values and adapt product innovation to meet them.”